Marketing is a key aspect of any business, regardless of their scope, size and specialization. Good marketing can make or break a business, so it stands to reason that the biggest companies pay close attention to their marketing campaign.
One of the best ways to market yourself is to let people know what you provide. Let’s say, for instance, that you handle pest control in Sydney: that means you get rid of pests for Aussies in Sydney. Or, at least, officially, that’s what you do. While you do, in fact, get rid of pests, you also provide something that isn’t as quantifiable; peace of mind. Most homeowners can’t sleep well knowing they’re sharing their house with rats or cockroaches, having you come in and deal with the issue helps them sleep at night.
This is your company’s true value, and this is what you can use to really set yourself apart from the competition. So, if you’re looking to market your pest control in Sydney business, here are some tips.
- Get networking.
- Put a face on your business. As the owner, it’s usually you, and any networking opportunity you find yourself in is good for your business. Always be prepared to talk about your business, and make sure that, when you actually talk about your business, you ensure that they remember you and your business. Have business cards with you all the time. They’re cheap, and professional.
- Go online.
- The internet is a useful tool. People look for services here, and it’s a potential gold mine. It allows potential customers to come into contact with you, and a website acts as an online persona in order to establish your business’s credibility. If nothing else, get your business listing on Google set up, and start advertising on the search engine.
- Keep your customers around.
- One of the best marketing strategies, one that has been tried and tested by a lot of companies is to communicate with their current customers in order to build repeat business. Get your customer’s contact information, so you can keep in touch. Pests can also seasonal, and you can take advantage of, by offering seasonal promos, via the contact info you got from your customers.