Freight Mart International has seen road transport as the solution to improving operation for itself and its clients.

The Freight Mart International (FMI) company is an established Perth container transport business for a long time now. Based on the port of Free mantle in Western Australia, the company faces tight margins in the freight forwarding industry, paired with tough competition from other companies.

Humble Beginnings

This Perth container transport company started when founder Billy Reader was disappointed with the services in the transport sector. He bought his own truck to provide service for his own customers. Soon, this lone truck grew in numbers, now boasting eight prime movers in the company.

Branching Out

According to General Manager Craig Rourke, their original goal was to provide the service to their existing customers because they deemed the old transport system as unreliable. They decided to take matters into their own hands, but upon realizing that the transport services has the potential to grow, their sales team started offering transport solution as a separate service.

He adds that they can be the solution to importers who have good working relationship with their freight forwarder, but wished for better services in terms of transport. This way, importers and freight forwarders can still work together, while benefiting from the system that the Freight Mart International created.

Now, they also offer their services to freight forwarding companies in the east coast. Craig adds that good customer service is the straightforward perspective that is necessary in the situation in Western Australia.

How It Works

FMI has three sites as base of operations, one with a hardstand area, and two with their own facilities for warehousing. These sites are open to their clients from all over the country.

Aside from these facilities, the FMI has also streamlined its services to deliver what their customers need without outsourcing services. This includes transporting products from the port itself, getting clearance from the customs, storage, unpacking, and delivery. The wide range of services has enabled importers to bring in their products despite the lack of warehouses or other services needed for the job.