The packaging always plays an important role in sales. It is proven that the better quality and appearance of a product packaging, the higher chance it is likely to be bought by consumers. 64% of consumers are known to buy a product directly from the shelf even without having an extensive knowledge about it. 37% of the 64% of consumers base their purchases on the packaging.
Packaging today does not only have to appear attractive, it also needs to speak out loud through its content. It is now considered as the primary sales tool of many business companies. There won’t always be sales clerks and attendants to assist and inform you about a product. Packaging needs to be unique, informative and must connect with the consumers. It needs to entertaining and engaging so as to strike the interest of consumers.
Packaging works like this. The packaging and its appearance will attract consumers. The appearance itself is the main focus of analysis of the product. The determining factors of purchase, however, are the content and labels. If your content is very convincing, then consumers will likely try out your product. Packaging needs to speak out to the consumer. It needs to convince the consumer that it needs to be bought.
The developments of today’s technology have also brought in new devices to further enhance the quality of the packaging. Mobile phones, devices and the internet is also a great tool to help consumers when choosing a product. New technologies have also paved the way for new packaging trends such as light packaging, creative and dual purpose packaging. With the way human technology is moving do not be surprised if one day product packaging is able to speak and tell you what they’re all about. That would be very helpful for consumers.
The packaging industry is always at a high when it comes to demand. As long as there are products being manufactured by many different companies of various industries, then packaging will always highly relevant. All it needs is flexibility so that it would be able to adapt to the constantly changing trends of the modern world and the different occasions that people around the world are known to celebrate.