With increased emphasis on Recycling, junk removal business is getting competitive day-by-day. Newer technologies to collect, recycle and dispose junk are disrupting the ways, the business is traditionally done. Many companies are making foray into waste management and junk removal services to grab a piece of this lucrative industry.
Here are some tips to promote your junk removal Orange County business and stay ahead of competitors.
- Market Your USP
In order to stand out from the crowd, it is essential to market your Unique Selling Proposition or USP. Differentiate your services from those of your competitors. This will help you to achieve word-of-mouth publicity. Put on your creative caps and think of ways to differentiate your business. For example, you can have an easy to remember name, employ veterans or specially-abled workers, offer unique services or have phone numbers that are easy to recall.
- Use your Trucks to Promote Your Brand
Trucks are the most visible assets of a Junk removal company. They can be used a mobile billboards to promote your brand. The trucks can be painted in your brand colours or can be used as billboards to display your brand name and contact information. This will improve your brand recognition as people will see your trucks plying on the roads or parked next to their neighbour’s house. However, remember to keep your trucks neat and clean.
- Hire Trained workers
Your crew are the main point of contact between you and your customers. The crew should be properly trained and qualified. Choose workers who are professional and have a pleasing behaviour. Train your crew members to behave well with the customers. Your workers should always be dressed in uniform and carry the identification card, while visiting customers. The crew must be trained to sell your services, whenever an opportunity arises. They should be well-versed with your pricing policies and range of services.
- Use Digital Media to Advertise Your Business
Most people now-a-days use internet to search for products and services required by them. It is important for every business to have presence on the internet to improve its reach. Have an appealing and informative website for your junk removal Orange County company. Also have accounts on social media platforms frequented by your target customers.
These four steps will help you to create good brand recognition for your junk removal Orange County business.